The power of purpose

Exploring the role of a company purpose and considers why organisations may want to use such a visionary leadership approach to achieve high performance

This podcast explores the role of a company purpose and considers why organisations may want to use such a visionary leadership approach to achieve high performance. It looks at how you can create and embed it in your organisation through the use of new evidence-based approaches which offer organisations ways to identify and align their purpose with their employee’s motivation and behaviour and thus drive greater business efficiency, growth and profit.

About the author
Doug Mackay
1 min read

Having started his career in Executive Search in 1998, Doug set up Collingwood in 2005 alongside his wife, Claire Mackay.

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