A Year in the Life of a Digital Marketing Apprentice

If you haven’t heard already, there is massive potential for the UK’s digital economy so it is essential that we continue to invest in this skills gap. There has recently been a lot of talk around the digital skills gap and I can relate to this as I myself have just completed a City & Guilds Level 3 Diploma in Social Media and Digital Marketing for Business here at Collingwood, a 12 month long, nationally recognised advanced apprenticeship.

My journey began shortly after receiving my A2 results. I didn’t want to go to university like everybody else, one reason being the student debts. I also didn’t know exactly where I was heading so how was I supposed to commit to a university course that I might not be interested in? That’s when I applied for an apprenticeship with The Juice Academy.

Everyone has different ‘learning styles and habits’ and I truly believe that what I learn resonates with me much better when I apply this to a real-life situation. Believe it or not, things can go wrong, the unexpected can happen meaning that you have to rely on your initiative and act accordingly to that situation. Not only have I learnt tonnes about executive search and leadership development services and a heck of a lot about social media and digital marketing, I am also slowly becoming an expert on 80’s music too! On top of all of this, I was earning as I was learning.

Collingwood couldn’t have been more welcoming and supportive. Having not had the chance of work experience in school and only previously working in the hospitality industry, I didn't know what to expect when I first walked into the office. Despite the ‘first day anxiety’ everyone was really friendly and helpful. Not only have Collingwood been a massive part of my journey, I have been part of Collingwood’s journey too as I have seen the company transform and grow.

I have been involved in a number of projects within my first year and I have learnt so many valuable, transferable skills, such as time management, being responsible for tasks and problem solving and most importantly my confidence has improved. My role includes looking after several Twitter accounts, several LinkedIn accounts, Collingwood’s Facebook page and Soundcloud account on a daily basis. Not only do I manage those, I create lots of content to share across these platforms, I help maintain and keep our website current and up to date, monitor the website traffic, manage the employer branding project, create Collingwood’s podcast series ‘Accelerate Performance’ and much, much more.

For those who say apprenticeships don’t lead to employment, I am now employed by Collingwood as their Marketing Assistant and I am eager to learn more about the marketing industry and more about executive search and consultancy. In the future, I hope to begin the Level 4 Diploma in Digital marketing, hopefully then leading to the Level 5 in marketing. I am keen to learn everything digital in this continually evolving digital industry.

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