Marketing Director- Specialist Medical Therapy
Our client is an internationally recognised innovative medical treatment for musculoskeletal disorders, with a focus on knee osteoarthritis and lower back pain.
Embarking on a phase of significant growth they required a true search partner. Their initial requirement was for a new Marketing Director to work closely with the Global Chief Marketing Officer. This post was a critical position to support the business’ growing network of Accredited Certified Providers and strengthen their presence in the UK and internationally.
The client had a specific and extensive ‘skills profile’ candidates needed to possess. This made for a challenging search but one we relished.
Meetings were held with all stakeholders to allow us to fully understand the technical and behavioural characteristics the individuals would need to possess. As well as extensive marketing expertise candidates needed a blend of commercial, strategic and project management acumen.
Our search spanned the independent care sector, medical devices and pharmaceuticals.
The assignment targeted 55 carefully researched individuals. Following rigorous interview & assessment, 6 candidates were chosen for face-to-face, competency-based client assessment.
A two-stage interview process was undertaken by Senior Management and shareholders. The panel were aided by comprehensive interview notes provided by Collingwood.
After evaluating the candidates' performance and fit for the business, a unanimous decision was made on who to appoint.