Our Purpose, Vision and Values
Collingwood’s strategy wheel is a visual representation of what we stand for. It allows us to articulate how we make a difference to our employees and clients through our core purpose, supporting vision, measurements, strategic foundations, and values. Click on the elements of the wheel to find out more…
The core purpose is the emotional connection to a business – why you get out of bed in the morning, our reason for being; why Collingwood exist.
The vision is how we want the market to perceive us, and our ambition. This is the logical foil to the intrinsic, emotional purpose.
This is how we know we’ve achieved our vision, our measure of success.
Strategic activities detailing ‘what’ needs to be done to achieve our vision and measure. This will form the part of our change programme to align the business and get to where we want to be.
How we consistently conduct ourselves when we carry out the ‘whats’ and work towards our vision and purpose.