Our Purpose, Vision and Values

Collingwood’s strategy wheel is a visual representation of what we stand for. It allows us to articulate how we make a difference to our employees and clients through our core purpose, supporting vision, measurements, strategic foundations, and values. Click on the elements of the wheel to find out more…

Image Map


We operate with absolute honesty, reliability and with a true moral compass.


Individually and as a team, we take full responsibility for delivering the promises we make.


Innovative thinking is at the core of everything we do and a natural action of each team member.


Understanding all the stakeholders is fundamental – it allows us to support clients to achieve their ambitions.

Trust the Engine

The pace of change externally is mirrored internally at Collingwood and we are constantly ‘oiling the engine’ to help us continually improve and progress faster without hitting the kerb. Our operations and support functions enable us to deliver intelligently. Proactively helping us bring greater value to clients through our client / candidate journey, consultancy playbook, technological advancement, governance and reporting.

Team Collingwood

Each caring and passionate team member has a key part to play in achieving our objectives and is chosen for their alignment to our purpose, vision, values and culture. We invest in individuals passionate about the industries and sectors we serve. This is a principle we extend to our clients too.

Future Focus

We start with the end in mind.  With a clear focus on the outcome, both commercially and culturally, we are better able to understand where we are now and what steps we need to take us in the right direction.  We are constantly looking to improve how we do things. Innovative thinking is an inherent part of what we do every day.

Intelligent Delivery

The advice and service we deliver come from qualitative and quantitative data, as well as experiences and a developed intuition. We believe that to be trusted advisor, we have to be at the forefront of what’s going on in the industries we support; this allows us to understand the challenges and opportunities clients face. Our Consultancy, techniques and products are based on neuroscience findings, are academically validated and empirically backed.

Building Partnerships

Strong, collaborative partnerships are at the heart of the value we deliver. We are in it for the long term, listening to clients, advising and delivering a quality service. We engage with clients who align with our values and are equally motivated by building a long-term partnering relationship. The more we understand the client, the better solutions we can deliver to accelerate their performance.

Reassuringly Predictable Success

Our absolute goal is to create a business whereby success for everyone is “reassuringly predictable”, there are no surprises and risk is minimised.  Achieving success in this way allows us to plan effectively and predict accurately; we know how we will achieve our objectives and what the outcomes will be.

Trusted Advisor

“Our Vision is to be a Trusted Advisor in acquiring, aligning and enabling leadership for growth”.

Leadership for Growth

We get under the skin of our clients’ business so we can intelligently, and with confidence, advise them on the best way to strengthen their foundations – through the people they appoint and the leadership they develop. We provide solutions which make clients stronger, so they are able to realise their ambitions more quickly than they would have been without us.

Strengthen Foundations, Accelerate Performance

We help clients to acquire the best people, always ensuring they are aligned with cultural and strategic goals and we enable individuals and organisations to accelerate performance by guiding and equipping leaders to be the best they can be.


The core purpose is the emotional connection to a business – why you get out of bed in the morning, our reason for being; why Collingwood exist.


The vision is how we want the market to perceive us, and our ambition. This is the logical foil to the intrinsic, emotional purpose.


This is how we know we’ve achieved our vision, our measure of success.

Strategic Foundations

Strategic activities detailing ‘what’ needs to be done to achieve our vision and measure. This will form the part of our change programme to align the business and get to where we want to be.


How we consistently conduct ourselves when we carry out the ‘whats’ and work towards our vision and purpose.