People employed by organisations seek and value a sense of purpose as much as those who are at the hierarchical top-end of organisations. Research indicates that employees are increasingly placing a greater importance on feeling a sense of purpose in their workplace as the relationship balance between work values and life values increasingly merge together. People want to feel proud of their work and their part in a greater team effort. When their individual role is clearly aligned to a greater organisational purpose they are prepared to work harder and smarter to achieve the greater cause.
So what are the key implications for you as a leader? Does your organisation have a meaningful core purpose which is known and understood by all? If so, how many employees are emotionally engaged with, and totally committed to, your organisation’s core purpose? If only a minority, then how confident are you that the behaviour of your leadership team is aligned to the core purpose? Making ‘Why?’ the most used word in strategy forums creates challenge and a compelling catalyst for aspirational change.
Our latest White Paper explores the theme of organisational purpose; how it can be driven by past legacy or future aspirations; the evidence base on which to build a case for developing organisational commitment to a purpose-driven approach and how to take this commitment forward and implement. By creating a core purpose, organisations can increase their commitment levels amongst employees, customers and other stakeholders; enabling its leadership to drive growth and take full advantage of new markets and opportunities.
If you’re interested in learning more about how to create a strong sense of purpose in your company then download our new White Paper ‘Purposeful Performance - Making It Happen’ or contact Jennifer Jones, Director of Consultancy Services on +44 1829 732374.