It is obvious that in today’s environment of constant change, CEOs and business leaders need to juggle multiple priorities and concerns, those both immediate and potential. We conducted significant research across industry, geography, market and strategic intent to find out what the key issues are to be grappled with.
Without a doubt, the top priority for CEOs was how to deal with exponential change and how best to approach an innovation strategy which avoids the reactive and tactical, and instead, proactively focuses on the innovative and strategic. This requires a strategy which encourages and empowers innovation, focuses on client needs, delivers technological improvements credibly and keeps people engaged and committed through strong leadership and communications.
There are many ways in which this can be tackled as an organisation, but the evidence points to the use for a purpose and values driven direction, and a focus on customer centricity as key enablers to success. A strategy which is led by the constantly changing demands of the buyer, and brings the workforce along both emotionally and logically, will increase performance.